Madrid Regional Government


Every year on average 250,000 people visit the International Tourism Fair, FITUR, but there are only a few projects that stick in the memory and the mind’s eye of the professionals and general public who visit it. This was one of them.

To promote the Madrid Community region and its tourist attractions, we created this interactive project that consists of a U-shaped projection 20 m long and 5 m high.

The general public controlled the projection by moving their hands through a RadarTOUCH laser system. The content that could be accessed interactively involved the history, sports, nightlife, cuisine and culture to be found in the city of Madrid.


Original idea and executive production: Peter Specht / Pictures That Move
Content coordination: Ana García
Implementation: Pictures That Move & Stereolize
Ventuz operators: Jorge Palacín, Guillermo Plazola