IBM Business


Every year, IBM organizes the “Business Connect” event for Spain and other European markets. In 2015, they announced this event with a piece produced by Pictures That Move.

The video shows the growing presence of technology in daily life and invites viewers to join in the digital transformation.
It was little yet big production: a small team using numerous media in a great variety of locations in Madrid and the environs, different actors for each of the scenes, and new generation drones.


Agency: Ogilvy One
Director: Kiko Pedreño
Executive production: Peter Specht
Production Coordination: Ana García