TOYOTA – SAATCHI & SAATCHI AURIS EUROPE LAUNCH
A meteorite smashes into the Earth and right there Auris is born. The campaign to launch Toyota’s Auris in Europe was cooked up here.
The entire production was carried out by Pictures That Move, contracted by Saatchi & Saactchi. Shot on the Canarian island of Fuerteventura, this commercial was originally intended only to launch the car in Spain but ended up becoming the film Toyota used to launch its new car in most of Europe.
Director: André Siebert
Executive production: Peter Specht