Seat – Holo-Touch Presentation


 SEAT entrusted PTM with the presentation of the new Altea. It did so by creating an interactive data driven 3D presentation and using a holo touch interface to enhance the content’s attractiveness even more.

The presentation menu was the 3D car itself. By pressing on the different parts of the car, people were able to access information about sales, technical specifications and videos about the product. 

The presentation was shown on a large LED screen and controlled via a holographic touchscreen that replicated the content. 


Executive production: Peter Specht
Production Coordination: Ana García
Ventuz 3D design: Jorge Palacín