LG SPAIN – HOLOGRAPHIC PRESENTATION
Showtime for this presentation in the Congress Palace in Madrid, which left no-one indifferent in the audience.
To launch MULTI V3, an industrial AC system, LG Spain brought together 300 of the top architects and decision-makers in an event with a holographic presentation.
While LG Spain’s sales director moved freely around the stage controlling the content of his presentation interactively via the touchscreen, the same content came to life to the audience’s surprise, “floating” in the air thanks to a Pepper’s Ghost holographic projection.
Agency: Glow Group
Executive production: Peter Specht / Pictures That Move
Production Coordination: Ana García
Ventuz 3D design: Jorge Palacín
Ventuz backend: Guillermo Plazola
Holographic stage set-up: Paraddax