LG Spain


Showtime for this presentation in the Congress Palace in Madrid, which left no-one indifferent in the audience.

To launch MULTI V3, an industrial AC system, LG Spain brought together 300 of the top architects and decision-makers in an event with a holographic presentation.

While LG Spain’s sales director moved freely around the stage controlling the content of his presentation interactively via the touchscreen, the same content came to life to the audience’s surprise, “floating” in the air thanks to a Pepper’s Ghost holographic projection.

The innovation we brought to this well-known projection effect was without a doubt the interactive control over the presentation and the 3D updating in real time. The 25 minutes of show left nobody in the audience indifferent.


Agency: Glow Group
Executive production: Peter Specht / Pictures That Move
Production Coordination: Ana García
Ventuz 3D design: Jorge Palacín
Ventuz backend: Guillermo Plazola
Holographic stage set-up: Paraddax