LG SPAIN – HOLOGRAPHIC PRESENTATION

To launch MULTI V3, an industrial AC system, LG Spain brought together 300 of the top architects and decision-makers in an event with a holographic presentation.

While LG Spain’s sales director moved freely around the stage controlling the content of his presentation interactively via the touchscreen, the same content came to life to the audience’s surprise, “floating” in the air thanks to a Pepper’s Ghost holographic projection.

The innovation we brought to this well-known projection effect was without a doubt the interactive control over the presentation and the 3D updating in real time. The 25 minutes of show left nobody in the audience indifferent.