RED ELÉCTRICA – MCCANN CORPORATE
Red Eléctrica de España is the Spanish electric grid operator. PTM was entrusted with producing the group’s new corporate video.
Shot in Madrid, the Basque Country and the Amsterdam flower market, the video explains what their main service is all about: preventing interruptions in power.
The big challenge this time was to make a dynamic yet understandable video with extremely technical concepts.
Client: Red Eléctrica
Director: Kiko Pedreño
Executive production: Peter Specht
Production Coordination: Ana García