AUDI – Holoride
AUDI – HOLORIDE / MACKEVISION CES LAUNCH FILM
Turning vehicles into moving theme parks. New hyper-immersive experiences thanks to the new technology developed by AUDI HOLORIDE.
This is the 2019 CES launch film that Mackevision produced for the new Audi startup Holoride. It presents a VR system that uses data from the vehicle such as acceleration, speed and position, turning it in real-time into any kind of virtual content.
Mackevision-Goodfilm was in charge of the production, which entrusted PTM with the production service for the filming in Madrid. It was shot on the streets and highways of Madrid and Guadalajara over two days.
Director: Steffen Bärenfänger
Producers: Alex Klingler & Sandra von Hacht / GoodFilm Mackevision, GmbH
EP PTM: Peter Specht / Pictures That Move