{"id":2998,"date":"2025-09-10T20:01:17","date_gmt":"2025-09-10T18:01:17","guid":{"rendered":"https:\/\/ptm.es\/inditex-10k-immersive-space\/"},"modified":"2025-09-11T14:38:32","modified_gmt":"2025-09-11T12:38:32","slug":"inditex-10k-immersive-space","status":"publish","type":"post","link":"https:\/\/ptm.es\/en\/inditex-10k-immersive-space\/","title":{"rendered":"INDITEX – 10K IMMERSIVE SPACE"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1571821124605{margin-top: -100px !important;}”][vc_column][vc_video link=”https:\/\/vimeo.com\/302427286″ align=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

INDITEX – 10K IMMERSIVE SPACE<\/span><\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1570630289213{padding-right: 15% !important;padding-left: 15% !important;}”][vc_column][vc_column_text]<\/p>\n

3D content and interactive technology join forces in this unique space, turning each corporate presentation into an unforgettable cinema experience.<\/em> <\/span><\/span><\/h4>\n

[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column]

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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>[vc_empty_space height=”10px”][vc_column_text]To create this corporate presentation showroom, at Pictures That Move we began with a completely blank screen.<\/p>\n

From there, seeking an experience for the audience, we created a presentation concept using central and peripheral vision, with surround sound. Working with these concepts, we designed a completely customized space, screen and fittings.<\/p>\n

But the true jewel in the crown in this space is the content: a real-time Ventuz 3D presentation with a resolution of 10,000 pixels to explain INDITEX\u2019s key figures, business model and sustainability policy. The speaker controls the presentation via the holographic touchscreen and can decide what topics to deal with at any time. All of the presentation\u2019s content, whether it be texts, numbers, 3D images, photos or videos, are updated in real time using a database and multimedia containers.[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column]

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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>[vc_empty_space height=”10px”][vc_column_text]The main focus of the room is a curved 26 \u00d7 3 m screen, upon which 8 devices blend their projections using 64,000 lumens. A 70-inch holographic touchscreen and a RadarTOUCH system provide the interactive experience in the room. All of this equipment works automatically. To do so, we have developed a control app so the client can set up the room and the devices using a simple tablet. The projectors are calibrated semi-automatically using 2 cameras and a laser system similar to the one fitted in the new generation of Airbus simulators.<\/p>\n

PTM has handled the content and maintenance of the presentation room remotely since it was launched in July 2018.
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